6537 Trammel Drive

A new build on a street of new builds. Same builder, same finishes, and another one for sale two doors down. Our job was making this the house buyers remembered.

Living room with fireplace, staged with art, greenery, and a leather sofa

The brief

Same builder. Same street. Make it the one.

The custom builder behind 6537 Trammel had a few homes for sale on the same street, including one two doors down from our client. Similar plans, similar finishes, and the same buyers touring both on the same weekend.

The house was already beautiful. The question was why a buyer would remember this one.

So we layered it. Textures, pieces at different sizes and heights, and a mix of materials, so every room told a little more of the story than the last. And it started outside, before anyone reached the front door.

Days on market

3,736

Square feet

2023

Built

The layers

It's never just one thing.

Selling a home is a lot of small decisions, layered on purpose. Here's what went into this one.

Inside

Large-scale artwork, sized to the rooms
Mixed textures and materials: wood, linen, ceramic, metal
Styling at different heights, so the eye keeps moving
Gold shelves along the fireplace for symmetry
Fresh flowers for pops of color
Every room styled for photo day

Outside & the open house

The front of the house staged to welcome buyers in
The only custom pool among the homes for sale on the street, shown as a destination
An open house built around an experience
A yoga instructor on site to talk about the home as a place for serenity

The open house

Buyers don't remember square footage. They remember how a place felt.

So we didn't run a standard open house. We brought in a yoga instructor to talk about the home as a place to slow down, and we made sure every buyer made it to the backyard. It had the only custom, resort-style pool among the homes for sale on the street, and we wanted them picturing themselves in it.

The detail

The buyers asked to keep the shelves.

We added gold shelves along the fireplace to dress up the wall and balance the room. The couple who bought the house asked for them to stay. That's the test we use: when a buyer wants to keep the staging, it did its job.

The house

Staged for photo day

Front of 6537 Trammel Drive, a new build with brick and green siding

Entry hall with oak stairs and built-in shelving

Open kitchen and living room under beamed ceilings

Kitchen island with farmhouse sink, looking toward the living room

Kitchen island with pendant lights and counter stools

Guest bath with green vanity and sconces

Bedroom styled with art, a throw, and layered pillows

Drop zone with gray cabinetry and open shelves

Listing a house that has to stand out?

We'll help it be the one they remember.

Staging is included when you list with us, and so is the thinking behind it.

Talk to us about selling See staging pricing